Our 14 Culture Points

A better team and better skills as a leader and manager

1. Commitment

   I give myself – and everything I commit to – 100% until I succeed. I stay committed to the vision, mission and culture, to the success of ActionCOACH, the current and future team and my clients.

2. Ownership

   I take full responsibility for my actions and results and for everything that happens in my work and life. I am accountable for my results and know that if I want change, I must first change myself.

3. Integrity

   I always speak the truth. What I promise, I deliver. I only make agreements with myself and others that I am willing and able to keep. If an agreement is at risk, I communicate this right away and resolve it immediately.

4. Excellence

   “Good enough” is not good enough. I deliver products and services of exceptional quality that add long-term value for everyone. I look for ways to do more with less and keep improving and innovating.

5. Communication

   I speak positively about my colleagues, clients and ActionCOACH, both in public and in private. I communicate with purpose and constructively. I do not use sarcasm and do not take part in gossip. I acknowledge what someone says as their truth at that moment and take responsibility for my response. I greet people and say goodbye to them by name. When there is a misunderstanding, I apologise first and then look for a solution. I discuss problems only in private with the person concerned.

6. Success

   I celebrate my successes and those of my clients and colleagues. I acknowledge what goes well and value achievements. I focus on positive results and help others to be successful.

7. Development

   I learn from my mistakes. I keep learning, growing and improving myself so that I can also help my colleagues and clients grow. I am a mentor and let my clients make well-considered decisions about their own future. I share practical, usable knowledge, not just theory.

8. Community

   I actively help build our community and contribute where I can. I do what it takes to stay connected and achieve our shared goals. I collaborate and look for solutions rather than compromises. I am flexible and adapt when something doesn’t work. I ask for help when needed and generously offer my own help.

9. Balance

   I strive for balance in my life. My spiritual, social, physical and family aspects are just as important as my financial and intellectual goals. I finish my most important tasks first so I can spend quality time with myself and my family, and recharge.

10. Fun

    I see my life as a journey to enjoy and appreciate. I create an atmosphere of fun and positivity so the people around me can enjoy it too.

11. Systems

    I always look for a solution within the system first. When facing a challenge, I improve the process before I look at people. I follow the system carefully until a new system is introduced. At the first opportunity, I suggest improvements to the system.

12. Consistent

    I act consistently so clients and colleagues always feel at ease with me. I work with discipline so my results, growth and success are stable and predictable.

13. Gratitude

    I am sincerely grateful. I often say thank you and show my appreciation in different ways, so everyone knows how much I value everything and everyone in my life. I celebrate my successes and those of my clients and colleagues and actively notice when people do something well.

14. Abundance

    I am a person who believes in abundance. I deserve opportunities and can both give and receive them. I allow generosity in every area of my life by respecting my own self-worth and that of others. I am rewarded to the degree that I create prosperity for others, and I realise that prosperity appears in my life in proportion to my own effort.